Valley Market has issued you an account number at your request. You agree to use it for your own personal, family and household purposes according to this agreement. If you allow another person to have your account number, information associated with that person’s use will be attributed to your account, meaning that the data associated with any activity undertaken by that person from their use of your account number will be on your account. This also means that any benefits (store credit, coupons, promotions, discounts, and the like) to which you are entitled through your use of the account number may be obtained instead by the person using your account number. You are advised not to let anyone use your account number.
When you enroll in Valley Market Rewards, you are agreeing to allow Valley Market to communicate directly with you regarding changes to its policies, procedures and capabilities. This includes information about new service features, and about information on special promotions and loyalty rewards for account users. For joint accounts, Valley Market will address communications to the primary account holder.
As an account user, you control how your personal information can be used for purposes other than to complete your transactions. Associated Food Stores Rewards Department 1850 West 2100 South Salt Lake City, UT 84119 Rewards@afstores.com Your preference will be made effective promptly after Valley Market receives it. You may elect to change your preference at any time.
By agreeing to this Agreement you are authorizing Valley Market, its affiliates and its subsidiaries to verify your identity in order to proceed with a transaction with Valley Market which may include redemption of store credit, price discounts, coupons, department credits, and the like, to which you may be entitled. The authorization to verify your identity is essential for participation in Valley Market Rewards and will remain in effect until you cancel your account.
For your security and to help serve you, Valley Market team members will ask you for photo ID on some Valley Market Rewards offers. Guests can redeem store or vendor coupons without showing ID. To participate in Valley Market Rewards, you have been (or will be) issued an account number which links the information on your account to the Valley Market database. If you suspect that your account is being used without your permission, call Valley Market immediately so that we can deactivate your account. Valley Market will issue you a replacement account only at your request. You agree to cooperate with Valley Market in any fraud prevention measures that Valley Market prescribes.
If you accept this Agreement, you can participate in the Valley Market Rewards program as a registered user. If you violate this Agreement, your account will be terminated immediately. Valley Market may revoke your right to use your account at any time with or without cause, and without giving you notice. You may not use the account after it has been canceled or terminated.
Valley Market makes no express or implied warranties, including of merchantability or of fitness for a particular purpose, regarding the use of the Valley Market Rewards account or the goods or services obtained from its use.
Valley Market may not always exercise its rights under this Agreement, but Valley Market does not give up its rights to exercise them in the future.
The laws of the State of Utah and applicable Federal law govern this Agreement.
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